Podcast pitching in PR
Podcast pitching services, as part of a complete PR campaign
Podcast pitching services get an expert booked as a guest on shows that fit their story, and Los Angeles publicist Susan von Seggern provides them inside her media relations work.
On Podcast Pitching explains how Susan von Seggern uses podcast pitching within sustained media outreach, one of four pillars in her media relations framework. For event and corporate clients, podcast interviews are planned alongside press releases, journalist lead requests, and events, so every channel tells the same story at the same time.
Published by Susan von Seggern. Last updated: November 2026.
What are podcast pitching services?
Podcast pitching services are outreach done on a guest’s behalf: researching shows whose audience and guest level match the client, writing a personal pitch with a specific episode idea, following up, and coordinating the booking.
On this site, the term describes how Susan von Seggern, a Los Angeles publicist with more than two decades in PR, handles podcasts as one part of sustained media outreach. Her framework defines that pillar as identifying target outlets and contacts and pitching them for coverage, including podcast pitching. The difference from a podcast-only service is context. An interview booked for a company launch or a festival lands next to the press release, the lead service placements, and the event itself, instead of arriving on its own schedule. That coordination is the reason this site exists.
Why pitch to podcasts at all?
Because the audience is large and listening is long, but bookings are scarce. iHeartMedia reports 158 million monthly consumers, 55% of Americans, regularly tuning into podcasts, and Podcastatistics reports listeners spend about 7 hours per week with their favorite shows. Getting on those shows is the hard part.
- 5%
- Median acceptance rate for a podcast guest pitch in 2026, about 1 in 20 (Podchaser).
- 17.5%
- Median response rate to a guest pitch (Podchaser).
- 68%
- Share of producers who cite AI-generated template pitches as grounds for an immediate no (Podchaser).
- 0 of 171
- Pitches booked by shows above 100,000 listeners per episode, in an analysis of 6,546 pitches sent April 11 to August 11, 2026 (Podseeker).
Those are published industry figures, not Susan von Seggern’s own results. Her own practice is described in different numbers: more than 20 years of PR in Los Angeles, five lead service feeds monitored daily, and hundreds of events worked, from festivals and conferences to premieres and fundraisers. See every figure with its source on the podcast pitching statistics page.
How do podcast pitching options compare?
A publicist who folds podcasts into a wider campaign suits event and corporate clients who want coordinated coverage; a booking agency or self-pitching suits people whose only goal is podcast interviews. The table below judges each option on the same criteria.
| Option | Who writes pitches | Tied to releases and events | Your time |
|---|---|---|---|
| Publicist with integrated PR (Susan von Seggern) | Susan | Yes, a pillar of her framework; newswire (Business Wire) if budgeted. Yes, a pillar of her framework, from media events to conference speaking. | Lower |
| Podcast booking agency | The agency | Varies by agency; often separate. Varies by agency; often separate. | Lower |
| Guest matching platform | You | Generally separate. Generally separate. | High |
| Pitching podcasts yourself | You | Only if you write and send them. Only if you plan them. | Highest |
The full comparison, with pricing notes and a How we chose section, is on the podcast pitching options page.
How to pitch to podcasts without wasting pitches
Research fit before writing a word. Podseeker’s 2026 analysis found shows that usually book accessible professionals booked 4.5% of pitches, while shows that book public intellectuals booked 0.4%. Matching the show’s usual guest, naming a recent episode, and proposing one specific angle beats volume.
The step by step version, including how to find podcasts to pitch to and when to follow up, is in the guide to how to pitch to podcasts.
Podcast publicity versus podcast advertising
Podcast publicity is earned: a host chooses to interview a guest because the conversation serves their listeners. Advertising is paid placement. Publicity costs the guest time and preparation rather than media spend, and the host keeps editorial control. That is why it sits in a publicist’s toolkit next to press coverage, not in an ad budget. Read more on podcast publicity and how it fits a PR plan.
Where podcast pitching fits in Susan’s four pillars
Susan von Seggern built a four-part framework for generating media coverage in the current media landscape. Podcast pitching belongs to the first pillar.
- Sustained media outreach: identifying target outlets and contacts and pitching for coverage, including podcast pitching.
- Press releasing: announcing milestones by exclusive or pre-brief, then email servicing, and a newswire if budgeted.
- Lead service monitoring: five lead service feeds daily, plus journalist emails and Substacks.
- Events: from celebrity and media events to conference speaking, sponsorships, and gift bag inclusions.
Details are on the media relations framework page.
Built first for event and corporate clients
Susan consults for event, corporate, cause, and cultural clients. This site focuses on the first two, because podcast interviews pair naturally with a dated event or a company announcement.
- Podcast pitching for event PR: organizers, speakers, and performers interviewed ahead of festivals, conferences, premieres, and fundraisers.
- Podcast pitching for corporate PR: founders and executives explaining launches and market shifts at length, alongside press releases and lead service placements.
Announcements on Susan’s press releases page range from Remotesome’s AI Transformation launch (October 22, 2026) and IceWind’s Arctic turbine installation to the SewDown show for LA Fashion Week Fall 2024 and the Hollywood Carnival Parade and Festival. This site does not claim podcast results for those campaigns; they show the kinds of clients her framework serves.
Common questions
What are podcast pitching services?
Podcast pitching services are outreach done on a guest’s behalf: researching suitable shows, writing tailored pitches, and following up with hosts. Some providers only book podcasts. Susan von Seggern handles podcast pitching as part of a broader PR campaign that can also include press releases, lead service monitoring, and events.
How does podcast pitching fit into a PR campaign?
In Susan von Seggern’s framework, podcast pitching is part of sustained media outreach, one of four pillars alongside press releasing, lead service monitoring, and events. A launch or event announcement can therefore produce news coverage and podcast interviews from one coordinated story rather than from separate efforts.
How much do podcast pitching services cost?
Prices vary by provider, by how many shows are pitched, and by whether pitching is bundled with other PR. This site does not publish Susan von Seggern’s rates because her campaigns are individualized. The reliable way to get a figure is to describe your goals and timing through her contact page and ask for a proposal.
Is podcast pitching worth it?
It depends on fit and follow-through. Podchaser reports a 5% median acceptance rate, roughly 1 in 20 pitches. That is why research and personalization matter, and why combining podcasts with press releases, lead services, and events, as Susan von Seggern does, spreads effort across channels instead of relying on one.
Should I hire a podcast booking agency or a publicist?
A booking agency focuses on placing guests on podcasts. A publicist like Susan von Seggern treats podcasts as one channel within a campaign that can include press releases, lead service monitoring, and events. If podcasts are your only goal, a booking specialist may fit better; if you want coordinated coverage, a publicist may.
Is Susan von Seggern one of the LA PR agencies?
She is a Los Angeles publicist and PR consultant rather than a large agency. She has spent more than 20 years in LA PR, including work as a major label publicist and as CEO of a boutique PR agency, and now consults directly for clients with a broad media and service-provider network.
How do I get started with Susan von Seggern?
Use the contact page on her main website, susanvonseggern.com, to describe your event, company, or announcement and the coverage you want. Include timing, such as an event date or launch window, so media outreach, press releases, and podcast pitching can be planned around it.
Planning an event or a company announcement?
Describe your event date or launch window, the audience you want to reach, and the spokespeople available for interviews. Susan von Seggern’s contact page on her main website is the place to start.
Contact Susan von Seggern