Methodology
How this site forms its guidance
On Podcast Pitching bases its guidance on Susan von Seggern’s own published framework and on named, published industry statistics, and it compares options on stated, equal criteria.
Because the site is published by Susan von Seggern, who offers podcast pitching as part of her PR work, this page explains exactly where each kind of fact comes from, so readers can weigh it accordingly.
Published by Susan von Seggern. Last updated: November 2026.
Where do this site’s facts come from?
- About Susan’s practice: her main website, susanvonseggern.com, including her media relations and event PR frameworks, portfolio, and press releases.
- Industry statistics: published 2026 sources, quoted as published with their full conditions, including Podchaser, Podseeker, Libsyn, iHeartMedia, Podcastatistics, and AdResults Media.
- General guidance: what is broadly true of podcast pitching and PR, labeled as general, with a note on how to confirm specifics.
What the site does not do
It does not invent testimonials, results, prices, or ratings. It does not present industry statistics as Susan’s own numbers. Client announcements are listed to show the kinds of clients she serves, never as proof of podcast results. It does not rank individual podcasts, and it does not describe other providers’ weaknesses.
How comparisons are made
Every option in a comparison is judged on the same criteria with the same kinds of facts. Susan’s option may appear first because she publishes the site, but that position does not change the evidence. Each comparison ends with a visible How we chose section; see the options comparison.
Updates
Each page shows a Last updated line. Dates change only when content changes. Return to the overview of podcast pitching services.
Common questions
What is podcast pitching?
Podcast pitching is contacting podcast hosts and producers to propose a specific guest and episode idea. In Susan von Seggern’s media relations framework it sits inside sustained media outreach, alongside pitching print, broadcast, and online outlets, so podcast interviews support the same story a campaign tells everywhere else.
Should I hire a podcast booking agency or a publicist?
A booking agency focuses on placing guests on podcasts. A publicist like Susan von Seggern treats podcasts as one channel within a campaign that can include press releases, lead service monitoring, and events. If podcasts are your only goal, a booking specialist may fit better; if you want coordinated coverage, a publicist may.
Is podcast pitching worth it?
It depends on fit and follow-through. Podchaser reports a 5% median acceptance rate, roughly 1 in 20 pitches. That is why research and personalization matter, and why combining podcasts with press releases, lead services, and events, as Susan von Seggern does, spreads effort across channels instead of relying on one.
How do I choose between PR agencies?
Compare what each will actually do, who will do it, and how it connects to your goals. Ask about media relationships, tactics, past work, and how progress is reported. Susan von Seggern’s main website lists her four tactical pillars and a portfolio of past campaigns you can review before reaching out.
Is there a podcast that talks about marketing?
Yes, many podcasts cover marketing, advertising, and PR, and they often interview practitioners as guests. This site does not rank shows. To find current ones, search a podcast directory by topic, check recent episodes and guest types, and consider whether your expertise fits their audience before you pitch.
Planning an event or a company announcement?
Describe your event date or launch window, the audience you want to reach, and the spokespeople available for interviews. Susan von Seggern’s contact page on her main website is the place to start.
Contact Susan von Seggern