About
About On Podcast Pitching
On Podcast Pitching is published by Susan von Seggern, a Los Angeles publicist and PR consultant, to explain how podcast pitching fits into her media relations work.
The site exists because podcast pitching is often sold on its own, while Susan uses it as one tactic inside individualized PR campaigns. These pages set out where it fits, what published data says about it, and when other options may suit a reader better.
Published by Susan von Seggern. Last updated: November 2026.
Who publishes this site?
Susan von Seggern publishes this site, and she is also the subject of much of it. This is one of a small number of websites she publishes. Her main business website is susanvonseggern.com, where you can find her portfolio, press releases, and contact page.
About Susan von Seggern
Susan von Seggern has worked in Los Angeles PR for more than 20 years. Her career includes work as a major label publicist, CEO of a boutique PR agency, time in political PR, corporate PR assignments around the globe, and a return to consulting for event, corporate, cause, and cultural clients. Her site describes her PR style as honest, positive, and tenacious.
Her strategies combine newer tactics, such as podcast pitching and hyper-local coverage, with tried and true methods including events, press releasing, and sustained media outreach. She brings a broad media and service-provider network to each campaign. For career details, see her LinkedIn profile.
“A good PR story is infinitely more effective than a front page ad.”
What this site covers, and what it does not
It covers podcast pitching, podcast publicity, and Susan’s four-pillar media relations framework, with an emphasis on event and corporate clients. It does not publish prices, because Susan’s campaigns are individualized, and it does not rank individual podcasts. Industry statistics are quoted with their sources and are never presented as Susan’s own results. How the guidance is formed is explained on the approach page.
Common questions
Is Susan von Seggern one of the LA PR agencies?
She is a Los Angeles publicist and PR consultant rather than a large agency. She has spent more than 20 years in LA PR, including work as a major label publicist and as CEO of a boutique PR agency, and now consults directly for clients with a broad media and service-provider network.
Does Susan von Seggern work with cause and cultural clients too?
Yes. She consults for event, corporate, cause, and cultural clients. Releases on her site include a nonprofit leadership book launch, a children’s sleep wellness partnership, a funk music reissue, and documentary campaigns. This site focuses on event and corporate work, but the same media relations framework applies to cause and cultural campaigns.
Does Susan von Seggern work outside Los Angeles?
She is based in Los Angeles, and releases on her site cover clients and events in many places, including Miami, the Bay Area, Joshua Tree, Cambridge in England, and Iceland. Podcast pitching itself is not tied to location. Confirm whether she can take on your specific project through her contact page.
What is a public relations specialist?
A public relations specialist plans and carries out communication that earns attention from media and the public, such as pitching journalists, writing press releases, and running publicity events. Susan von Seggern works as an independent publicist and PR consultant in Los Angeles, building individualized campaigns for event, corporate, cause, and cultural clients.
How do I get started with Susan von Seggern?
Use the contact page on her main website, susanvonseggern.com, to describe your event, company, or announcement and the coverage you want. Include timing, such as an event date or launch window, so media outreach, press releases, and podcast pitching can be planned around it.
Planning an event or a company announcement?
Describe your event date or launch window, the audience you want to reach, and the spokespeople available for interviews. Susan von Seggern’s contact page on her main website is the place to start.
Contact Susan von Seggern