Corporate PR
Podcast pitching for corporate PR and launches
Podcast pitching helps corporate PR by putting a founder or executive in front of a focused audience for long enough to explain a product, a launch, or a market shift.
On Podcast Pitching describes how Susan von Seggern, whose career includes corporate PR around the globe and political PR, builds podcast interviews into company campaigns. Interviews are timed with the press release, supported by daily lead service monitoring, and backed by newswire distribution when the budget allows.
Published by Susan von Seggern. Last updated: November 2026.
Should a company use podcast pitching in its PR?
Yes, when it has a spokesperson with something specific to say and a reason to say it now. A news story may quote an executive for one line; a podcast host may give them a full conversation. Companies whose story needs explaining, such as a new technology, a new service line, or a funding milestone, benefit most.
It is a weaker fit when there is no available spokesperson, no timely news, or when the only goal is paid reach. In those cases, advertising or a straightforward announcement may serve better.
How the four pillars work together for a company
| Pillar | What it does for a company |
|---|---|
| Sustained media outreach | Pitches target outlets and podcasts so executives are interviewed around the launch. |
| Press releasing | Announces the milestone by exclusive or pre-brief, then email servicing; posted to Business Wire if budgeted, using Susan’s annual deal. |
| Lead service monitoring | Matches executives to journalists’ source requests from five feeds checked daily, plus journalist emails and Substacks. |
| Events | Conference speaking or exhibiting, sponsorships, and small media introductions such as cocktail hours or luncheons. |
A typical corporate launch sequence
The order below is a general pattern for coordinating podcasts with a company announcement; Susan tailors each campaign individually.
- Agree the story and spokesperson. One clear claim, backed by facts the company can stand behind.
- Brief selected outlets. An exclusive or pre-brief gives a chosen journalist the story before the wider release.
- Pitch podcasts in parallel. Shows that interview executives in the company’s field get tailored pitches with episode ideas.
- Release and service. The release goes out by email and, if budgeted, Business Wire.
- Keep answering leads. Lead service monitoring continues after launch, turning journalist requests into further coverage.
Corporate work on the record
Releases and portfolio entries on Susan’s main website show the range of company announcements she has handled. This site lists them to show client types, not to claim podcast results.
- Remotesome, an AI-driven tech talent company, announcing its AI Transformation service (October 22, 2026).
- IceWind, a wind power startup, deploying a turbine to power an Icelandic Coast Guard emergency beacon near the Arctic Circle (October 22, 2020), and a portfolio case study on IceWind’s pre-product buzz campaign.
- KOCOWA, an all-Korean content streamer, announcing December programming (2022).
- Bitcoin Association announcing its first Satoshi Nakamoto Scholarship (January 9, 2020).
- Portfolio case studies including Geoship’s equity crowdfunding campaign and Rock Row, a green home development listed as sold out in 5 weeks.
Lead service work has placed coverage in Good Housekeeping, Yahoo, the New York Times, HuffPost, and Best Life, according to Susan’s site. Learn more about the media relations framework or return to podcast pitching services.
Common questions
Is podcast pitching useful for corporate PR?
It can be, especially for companies with a founder or executive who can explain a product, a market shift, or a launch in depth. Podcasts give a spokesperson time to speak at length to a focused audience. Susan von Seggern’s background includes corporate PR around the globe, and her published releases include technology and energy company announcements.
Does Susan write press releases as well as podcast pitches?
Yes. Press releasing is one of her four pillars: announcing milestones through an exclusive or pre-brief model, then email servicing and, if budgeted, a newswire. For wire releases she recommends Business Wire for its respectability, and she has an annual deal with it that significantly saves clients money compared with one-off releases.
Does using a newswire add cost?
Yes. Wire distribution is an added expense, which is why Susan von Seggern posts releases to a newswire only if budgeted. She recommends Business Wire for its respectability and has an annual deal with it that significantly saves her clients money compared with one-off releases through Business Wire or other wires.
What are lead services in PR?
Lead services are feeds where journalists post requests for expert sources. Susan von Seggern monitors five lead service feeds daily, plus emails and Substacks from journalists seeking leads directly, and pitches contacts whose interests match her clients. She has placed lead service coverage in Good Housekeeping, Yahoo, the New York Times, HuffPost, and Best Life.
What is in a public relations package?
A public relations package bundles PR services for a set scope, such as media outreach, press releases, and event support. Susan von Seggern builds individualized campaigns rather than fixed packages, drawing on her four pillars: sustained media outreach including podcast pitching, press releasing, lead service monitoring, and events.
How do I choose between PR agencies?
Compare what each will actually do, who will do it, and how it connects to your goals. Ask about media relationships, tactics, past work, and how progress is reported. Susan von Seggern’s main website lists her four tactical pillars and a portfolio of past campaigns you can review before reaching out.
Launching something?
Share the announcement, the target date, and who can speak for the company. Susan von Seggern’s contact page on her main website is the place to start.
Contact Susan von Seggern